Being an internet marketing consultant is not an easy task. We are normally hired by different companies to increase their online exposure and therefore, increase the amount of leads and new clients.
As we all know, we are living in a digital era and most of the time, when people are looking for products and services they use the internet and more specifically, search engines. The main part of our job as a Live leads and digital marketing firm, is to provide our clients with great and powerful tools like Live Lead Transfers and Search Engine optimization, which increases not only their organic presence, but also the amount of paid ads and much more. Depending on the industry and market, the competitions for the top spots on Google can be very tough and depending on the budget the client is working with, it could take a while before the client sees improvement on rankings and therefore a return on investment.
The most important thing to remember is that it is not always about the budget. Rankings can be obtained depending on the website, how long it has been around and most important of all, the content on the site. As internet marketing consultants, we have to make sure we are up to date with all the algorithm changes and also the changes in the industry, because if we do not, our clients website’s could be penalized, causing a great set back on a digital marketing campaign.
What we do it is not easy, but I would not want to work in any other industry.
Recently I took on a client and I could have never guessed how difficult this internet marketing campaign would be. I knew that because he was a plumber, it was going to be competitive and most likely we would not see immediate results because of that.
Local search marketing can be very challenging sometimes, even for an experienced lead generation and digital marketing company like mine, but I took on this client knowing that this would be a challenge I was willing to accept. The most challenging part of all of this, my client was under the impression that because he had a big budget to work with, it would only be a matter of days or weeks before he could get on the first page of Google.
Unfortunately, that is not how it works and he was kind of disappointed at first. I proceeded to explain that even though we were working with a very competitive budget, the is always the time factor. In order to increase a website’s online presence and improve rankings, that website has to build authority and that authority does not come overnight.
It simply takes time! Any Internet marketing campaign based on search engine optimization, if done correctly, can take up to six months before the the business starts seeing some return on investment and even then, it does not necessarily mean that they are going to be flooded with new clients and leads. My best advice to anybody who wants a successful online marketing campaign is to focus on building authority on their website and doing it the right way.