As we roll into a new year, is clear to see that online video viewing is still continuing to grow by leaps and bounds. As a result of this, more people than ever before are viewing as well as uploading videos to the internet, and advertisers are responding to this new trend also by spending more time creating interesting ads geared for online viewing than they do for television. Consumption of online videos is not quite as high as television yet (people still spend an average 4 1/2 hours a day watching television) but as it continues to increase so does the way that marketing is approached. In fact, digital marketing is proving to be more successful then television or print. If you are someone who is already comfortable filming, editing and uploading videos to online video sharing sites, then you likely have the qualifications that can be put into use for video marketing employment (more on this later.)
Experts agree that video marketing has already arrived, But there’s a lot of room for growth and this somewhat new form of marketing is still being defined. Part of what has made online videos so successful is that they are shorter and easier to digest, because they are made for the people that are already online watching videos and those people have developed a preference for smaller and more compact soundbites. After all, a picture does say a thousand words, right?
Commercials are thought of something that is very expensive to produce. They take studio time, actor salaries, editor salaries, set costs… you get the idea. But Internet video marketing is good for small companies as well as large ones because the production costs are significantly lower. Many of the required skills needed to edit and produce online videos already exist among the viewers. People that create and upload their own videos for fun are often familiar with what is needed to create a video that people will want to watch.
Not only are online video hands typically more entertaining, easier to digest, and lower cost to produce, they are also easier to share. When you upload an Internet video, you can post it to multiple video sharing sites usually for free. And then people can continue to share your videos as they watch them, whether it is through social media platforms such as Twitter and Facebook, Or by sending them through email, or by simply liking the video, all of these things will bring it to the attention of more viewers will then bring it to the attention of even more viewers. People continue to watch videos more often mobile leave from their phones or tablets instead of in front of the traditional computer so does be ease of sharing increase.
So, if you are a person that is already comfortable filming your own Internet videos, perhaps you should consider a career in video marketing. The next year online video marketing is expected to increase by over 30% and mobile marketing ads specifically for mobile devices, are expected to begin to expand into their own niche.